Invicta is a watch brand known for offering a wide range of timepieces at affordable prices, from budget-friendly quartz watches to more premium Swiss-made models. While the brand markets itself as having Swiss origins, its manufacturing process is a combination of global efforts. Below is a detailed breakdown of where Invicta watches are made and the factors influencing their manufacturing locations
- Swiss Heritage and Swiss-Made Models
Invicta was originally founded in La Chaux-de-Fonds, Switzerland, in 1837. Though the brand was later revived under American ownership, it still maintains its Swiss heritage, particularly with its higher-end models.
Swiss-Made Models:
Invicta offers watches labeled as “Swiss Made,” which means they comply with the strict requirements of Swiss watchmaking regulations. To qualify for this label:
At least 60% of the manufacturing costs must be incurred in Switzerland.
The movement must be Swiss.
The movement must be cased and inspected in Switzerland.
These Swiss-made models are typically part of Invicta’s Pro Diver or Reserve collections and use high-quality Swiss movements from brands like ETA, Sellita, or Ronda.
Assembly Location:
Swiss-made Invicta watches are assembled in Switzerland to maintain the authenticity and reputation associated with the label.
- Japanese Movement Models
Invicta also produces many watches using Japanese movements, such as those from Seiko (NH35A) or Miyota (a Citizen subsidiary). These movements are highly regarded for their reliability and cost-effectiveness.
Models with Japanese Movements:
Watches in the Pro Diver series, among others, often feature Seiko or Miyota automatic movements. These models are a popular choice for consumers who want a balance between quality and affordability.
Assembly Location:
While the movements themselves are manufactured in Japan, the watches are typically assembled in other countries, such as China, to keep production costs low.
- Chinese Manufacturing
The majority of Invicta watches are manufactured and assembled in China. This includes cases, dials, and bracelets, which are often produced in Chinese factories. The use of Chinese manufacturing allows Invicta to offer affordable watches without compromising too much on design and variety.
Why China?
Cost Efficiency: Chinese manufacturing significantly reduces production costs, allowing Invicta to compete in the entry-level and mid-range watch market.
Flexibility in Production: China offers a high level of production scalability, which is ideal for brands like Invicta that produce a large volume of watches across numerous styles.
Models Manufactured in China:
Most of Invicta’s quartz models and lower-priced automatic watches are assembled in China, often paired with Japanese or Swiss movements.
- The Role of the United States
While Invicta does not manufacture watches in the United States, its headquarters in Hollywood, Florida, oversees design, marketing, and distribution. The U.S. office is also responsible for customer service and brand strategy. - Understanding Invicta’s Global Manufacturing Model
Invicta leverages a combination of Swiss precision, Japanese reliability, and Chinese cost efficiency to offer a diverse range of watches at varying price points. Here’s a quick summary of how its production process is structured:
Swiss-Made Models: Designed, assembled, and inspected in Switzerland; uses Swiss movements.
Japanese Movement Models: Japanese movements with assembly primarily in China.
Quartz and Entry-Level Models: Designed in the U.S., with cases and parts manufactured and assembled in China.
- Pros and Cons of Invicta’s Manufacturing Strategy
Pros:
Affordable Pricing: By utilizing global manufacturing, Invicta can offer watches at a wide range of price points.
Variety of Styles: The flexibility of manufacturing allows Invicta to release numerous collections and designs to suit different tastes.
Quality Movements: Despite the affordable price, many Invicta watches feature reliable Swiss or Japanese movements.
Cons:
Inconsistent Quality: The heavy reliance on Chinese manufacturing can sometimes lead to varying quality control standards across different models.
Over-Marketing of Swiss Heritage: While the brand promotes its Swiss roots, only a small percentage of its watches are genuinely Swiss-made.
Resale Value: Invicta watches, especially the lower-end models, often have poor resale value compared to other brands.
Conclusion
Invicta’s manufacturing process is a truly global operation, involving Swiss, Japanese, and Chinese elements. Whether you’re looking for an entry-level quartz watch or a higher-end Swiss-made timepiece, Invicta has options to suit various budgets and preferences.
If you value Swiss craftsmanship, look for Invicta’s Swiss-made models. For reliable everyday watches, their Japanese movement collections offer excellent value. And for those on a budget, the China-assembled quartz models provide a stylish, affordable option.
By balancing global resources, Invicta has positioned itself as a brand that offers variety and accessibility, making it a popular choice for watch enthusiasts at all levels.